The growth–share matrix is a chart that was created by bruce d henderson for the boston consulting group in 1970 to help corporations to analyze their business units, that is, their product lines this helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic. For bcg matrix, the ioi properties berhad is in quadrant i businesses (question marks) represent that the company has a low relative market share position, yet they compete in a high-growth industry market in johor, the group dominates the senai-kulai area through bandar putra kulai that stretches over 5,000 acres. The model advocates that a company milks their cows, doesn't waste money on the dogs, invests in the stars and applies some resources to the question marks to identify if they can become stars the bcg matrix was developed by the boston consulting group and is also known as the bcg growth-share matrix, boston.
The boston consulting group's product portfolio matrix (bcg) is designed to help with long-term strategic planning we give bcg matrix examples to help you. Strategic management bcg matrix the bcg growth-share matrix the bcg growth-share matrix is a portfolio planning model developed by bruce henderson of the boston consulting group in the early 1970's it is based on the observation that a company's business units can be classified into four categories based on.
The bcg matrix was designed as an analysis tool to help you determine the role of products on your future profit margin so you can decide where to invest created by the boston consulting group, the bcg matrix – also known as the boston or growth-share matrix – provides a framework for analyzing.